WHY EMNA AI | Our mission

[Animation] When a shopper asks AI which product to buy, does your brand make the shortlist? For marketing teams, that question brings a new challenge. You’ve spent years investing in search rankings, product content and brand awareness. But how does that investment translate into recommendations from ChatGPT, Gemini or Perplexity? Today marks the full market launch of EMNA AI: a fully managed service helping brands understand and improve their visibility in AI-generated answers. EMNA AI combines proprietary technology with content expertise and established publisher relationships to plan, deliver and measure your AI visibility campaigns. Understand where your brand stands “Which laundry detergent is best for sensitive skin?” “Where should I buy a sofa with fast delivery?” “What’s the best moisturiser for dry skin?” We start by working with your team to identify the questions, audiences and markets that matter to your business. Using EMNA’s technology, we measure your AI Share of Voice: how often your brand appears in relevant AI answers compared with competitors. We walk you through the findings, showing where your brand is visible, where it is missing and which opportunities deserve attention. Know what to act on Understanding your position is the starting point. The next step is deciding what could improve it. We analyse the articles, reviews, comparisons and other sources cited in AI answers via , then identify gaps in the content surrounding your brand and category. From there, we build a campaign plan around your priorities, with recommendations for your own content and opportunities to work with relevant publishers. For brand teams, this brings clarity on how products are represented. For SEO and ecommerce teams, it provides a practical plan that complements existing search and content activity. Then comes publisher activation EMNA manages the campaign from insight through to content and publisher activation. We translate priority questions and visibility gaps into briefs for authoritative content designed for AI discovery. We coordinate activity with relevant publishers, who retain editorial control, and guide the campaign around your category, audience and objectives. As a dedicated brand within the NYORDA group, EMNA benefits from Tradedoubler’s publisher network and more than 25 years of established relationships. That gives us a route to engage publishers whose content already appears in AI answers and turn those findings into campaign opportunities. See what changes Throughout the campaign, we track your AI Share of Voice, competitive position and cited sources. Through reporting and review calls, our team walks you through the results in EMNA, explains what has changed and recommends the next steps. Those findings guide ongoing optimisation and future content activity. Your team sets the business priorities. We bring the technology, expertise and publisher relationships to put them into action. Make your next move in AI discovery We’re introducing EMNA’s fully managed approach to more brands ready to take action on AI visibility. We’ll show you how we assess brand visibility, identify opportunities and build a campaign around your target prompts. Ready to improve your brand’s visibility in AI answers? Book a demo with our team.