FOR PUBLISHERS
Monetise your content in the age of AI answers.
EMNA connects publishers with brands investing in AI visibility, creating new commercial opportunities around trusted content.
Network of 180,000+ publishers
A NEW ERA FOR PUBLISHER VALUE
Your website is already shaping AI answers. How do you capture the value?
Your content is being surfaced
AI platforms are using trusted third-party content to inform answers, recommendations and comparisons
Authority matters more than ever
Expertise, credibility and specialist knowledge can influence which brands and products AI brings into the conversation.
New demand is emerging
Brands increasingly need credible publisher content to strengthen the signals shaping their AI visibility.
BUILT AROUND YOUR COMMERCIAL OBJECTIVES
Turn editorial value into a new revenue stream
Unlock brand campaign budget
Open up a new source of advertiser demand through brands investing in AI visibility and third-party content.
Grow branded content opportunities
Connect your existing content capabilities with campaigns built around the topics and questions consumers are asking AI.
Build deeper advertiser relationships
Move beyond one-off placements and become part of a brand’s wider content and AI visibility strategy.
Monetise specialist authority
Turn expertise in high-value verticals and audiences into a stronger commercial proposition for relevant advertisers..
BUILT FOR AI DISCOVERY
Create the content that shapes AI answers
Best-of lists & listicles
Clear, structured recommendations make it easy for AI to identify options, categories and “best for” use cases.
How-tos & expert guides
Detailed explainers provide the context and expertise AI needs to answer more complex questions accurately.
Comparisons & versus guides
Side-by-side evaluations help AI understand differences, trade-offs and which option suits a specific need.
Case studies
Real examples and outcomes help AI connect claims with evidence and understand how something performs in practice.
Reviews & recommendations
Independent opinions and first-hand experience give AI stronger evidence when assessing products, services and brands.
Research & data
Original statistics, studies and benchmarks give AI credible, distinctive information it can reference in answers.
BUILT AROUND YOUR AUDIENCE
Turn your authority into new advertiser opportunities
Retail & Ecommerce
Consumer Electronics
Finance
Beauty, Health & Lifestyle
Travel
Specialist Verticals
GET STARTED
Put your content at the heart of AI discovery.
Partner with EMNA to access new advertiser opportunities and build new commercial value from your website traffic.
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FAQs
Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our friendly team.
What does it mean to partner with EMNA?
Partnering with EMNA gives publishers access to paid campaigns from brands investing in their visibility across AI-generated answers.
EMNA uses its AI visibility analysis to identify genuine information gaps and match each campaign with publishers that have the right editorial expertise and audience. We manage the brand relationship, campaign brief, coordination and reporting.
Publishers bring their subject knowledge, editorial judgement and understanding of what their readers find useful. Together, we create content that serves the audience while addressing the questions people are asking through AI platforms
What types of campaigns do publishers work on?
Campaigns are shaped around the information people need when researching products or making buying decisions.
Depending on the publication and brief, formats may include buying guides, product comparisons, reviews, expert explainers, category guides or seasonal content.
EMNA provides the audience insight, priority questions, identified content gaps and accurate brand information. The publisher decides which format and editorial approach will best serve its readers. The aim is useful, credible content, not templated material created simply to mention a brand.
How are publishers selected for campaigns?
Publishers are selected according to their subject expertise, audience relevance, editorial fit and the information the campaign needs to communicate.
We also use Market Intelligence to understand which types of sources are being surfaced or cited for the brand’s priority questions. This helps us identify where new content could add genuine value.
Reach is considered, but size alone does not determine selection. A specialist publisher with strong authority in a category may be more relevant than a larger general-interest title.
Do publishers retain editorial control?
Yes. Publishers retain editorial control over the content they produce.
EMNA develops the brief, provides AI visibility insights and coordinates the process with the brand. The brand supplies accurate product information and reviews the content for factual accuracy and brand alignment. EMNA and the publisher handle the heavy lifting to make sure the content is useful, credible and informed by how people are using AI to research the category.
Nothing is published until the brand and publisher have approved it. We do not mass-produce generic AI content or ask publishers to run pre-written advertising copy. The publisher retains control over how the subject is researched, written and presented to its audience.
How does EMNA create commercial opportunities for publishers?
EMNA connects publishers with brands that want to improve their AI visibility through credible, publisher-led content.
Each opportunity is informed by real visibility data rather than a request for a generic placement. EMNA identifies the content need, develops the campaign brief, manages the brand relationship and measures what happens after publication.
This creates a new revenue opportunity for publishers based on their editorial expertise and subject authority. Because AI visibility requires continued measurement and optimisation, successful activity can also develop into longer-term brand partnerships rather than isolated campaigns.