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FAQs
Everything you need to know about improving your brand’s AI visibility with EMNA
About EMNA
What is EMNA, and how does it help brands improve AI visibility?
EMNA is a fully managed AI visibility service that combines proprietary technology with content strategy and publisher activation.
We assess your brand against competitors, monitor its presence in AI-generated answers and identify opportunities to improve the information available about your business. Our team then develops content and activates campaigns through suitable publisher partners, tracking visibility changes to guide further work.
How is EMNA different from an AI visibility monitoring tool?
EMNA combines visibility intelligence with the team and publisher relationships to act on it.
Monitoring might reveal that competitors appear in relevant AI answers while your brand is missing. EMNA investigates the content and sources behind those answers, develops campaign briefs and works with relevant partners across a network of more than 180,000 publishers.
The service connects that analysis with content development, publisher activation and ongoing measurement, giving your team a practical route to address the opportunities identified.
Is EMNA a self-service platform or a fully managed service?
EMNA is a fully managed service powered by our own technology. Our specialists manage the assessment, visibility analysis, campaign planning and agreed content and publisher activity.
You receive reports and review calls where we explain the findings, progress and recommended next steps. You do not need to operate the platform or build an internal team to manage the programme.
The service connects that analysis with content development, publisher activation and ongoing measurement, giving your team a practical route to address the opportunities identified.
Who is EMNA for?
EMNA is for brands and retailers that want to improve their presence when people ask AI platforms for recommendations, comparisons and buying advice.
The service supports marketing, SEO and digital teams that need to understand their competitive position and turn the findings into content and publisher campaigns. Campaign priorities are tailored to your products, audiences and markets.
The service connects that analysis with content development, publisher activation and ongoing measurement, giving your team a practical route to address the opportunities identified.
How is EMNA connected to NYORDA?
EMNA is part of the NYORDA group, drawing on more than 25 years of publisher relationships.
Those relationships support a central part of EMNA’s service: connecting visibility opportunities with relevant publishing partners. EMNA combines this experience with its own technology and managed campaign expertise to help brands improve their presence in AI discovery.
Understanding AI visibility
How can I get my brand recommended by ChatGPT and other AI platforms?
Improving your chances of being recommended starts with understanding the questions customers ask and making accurate, useful information available to answer them.
A practical approach is to:
- Identify buying questions around your category, including comparisons, budgets and specific use cases.
- Examine which brands appear and which sources are cited.
- Address gaps in product information, explanations and supporting evidence.
- Develop relevant publisher content that helps customers assess your brand in context.
- Monitor the questions over time and refine your activity.
For example, a recommendation about affordable delivery needs information about total cost and service limitations, not simply a claim that a brand offers good value.
EMNA manages the brand assessment, visibility analysis and publisher campaigns that support this approach.
What is the difference between AI visibility, AEO, GEO and SEO?
AI visibility describes whether and how your brand appears in AI-generated answers.
SEO, or search engine optimisation, helps search engines discover, understand and surface website content. AEO, or answer engine optimisation, focuses on making information useful for direct answers. GEO, or generative engine optimisation, focuses on visibility within generative AI responses. These practices overlap.
EMNA focuses on brand visibility in AI discovery. We combine comparative brand assessment with analysis of actual monitored answers, then use the findings to guide content and publisher activity.
A brand mention, recommendation and citation are different outcomes. An answer can mention your brand without recommending it, or cite a publisher without linking to your website.
Why does publisher content matter for AI visibility?
Publisher content can give AI platforms useful information about a brand beyond its own website. Buying guides, comparisons and specialist articles can explain which products suit a particular need and provide context for a recommendation.
The content needs to address the question properly. For someone comparing flower delivery under £30, relevant information might include delivery charges, available products and ordering restrictions. A generic positive description offers less help with that decision.
EMNA examines cited sources and content gaps, then works with suitable publisher partners on content that addresses those needs. Publication creates another relevant source of information; it does not guarantee that an AI platform will use it.
Working with EMNA
What methodology does EMNA use to improve AI visibility?
EMNA combines comparative brand assessment, AI answer monitoring and publisher activation in a managed campaign process.
Assess the brand. Regenerative Score compares your brand with selected competitors across 12 pillars, including authority, value proposition and pre-purchase content.
Benchmark observed visibility. Market Intelligence examines your presence in monitored AI answers, competitor inclusion and cited sources.
Identify priorities. Our team considers the findings together to identify questions, content gaps and publisher opportunities relevant to your objectives.
Activate content. EMNA translates those priorities into briefs and manages the agreed content activity with suitable publisher partners.
Measure and refine. We review visibility and citation changes as activity goes live, then recommend what to develop, update or investigate next.
The brand assessment and answer monitoring provide different evidence. Using both helps the team make more informed campaign decisions.
What does a fully managed EMNA campaign include?
An EMNA campaign brings together the analysis and activity agreed for your objectives. This can include brand benchmarking, priority prompt research, competitor and source analysis, content development and publisher activation.
EMNA manages the campaign and explains the findings through reporting and review calls. We use the results to recommend further work as the programme develops.
Your proposal confirms the scope, including the assessments, prompts, markets, content volume, publisher activity and reporting arrangements included.
Can EMNA work alongside our existing SEO team or agency?
Yes. EMNA complements existing SEO and content activity with dedicated AI visibility analysis and publisher campaigns.
Your team brings knowledge of your products, customers and current strategy. EMNA contributes comparative assessment, insights from monitored AI answers and the ability to activate relevant publisher content.
We agree responsibilities at the outset so recommendations for your own website and publisher activity support the wider marketing plan.
What does our team need to provide?
We start with your commercial objectives, priority products, target audiences, markets and key competitors. Brand guidelines, accurate product information and existing content plans help us develop relevant briefs.
We also agree a main contact and the review process for any inputs or approvals required from your team. EMNA manages the campaign work, while your involvement helps keep the activity accurate and aligned with your business.
How much does an EMNA campaign cost?
EMNA campaigns are priced according to their scope, including the analysis required, prompts monitored, content developed and publishers activated.
We build a proposal around your objectives and the work needed to address them. Deliverables and service arrangements are agreed before the campaign begins.
Results and expectations
How does EMNA measure whether our AI visibility is improving?
EMNA compares your brand’s presence in monitored AI answers with its starting baseline, alongside competitor visibility and cited sources.
We examine whether your brand appears more consistently for relevant questions and whether campaign content is being cited. These are distinct from the Regenerative Score, which provides a comparative assessment across 12 brand pillars.
An article can be published without being cited, and a cited article does not necessarily result in a brand recommendation. Our reporting helps you understand these differences and what they mean for further activity.
Observed visibility changes indicate progress within the monitored sample. They do not automatically establish sales impact or prove that one content asset caused the change.
How long does it take to see results?
There is no fixed timeframe. Content publication, discovery and inclusion in an AI answer are separate stages.
EMNA establishes the baseline and agrees campaign milestones with you. As activity goes live, we monitor relevant answers and sources to assess changes over time.
Your starting position, competition and the information gaps being addressed affect the work required. AI answers can also vary between runs, so repeated observation is more informative than a single favourable screenshot.
Can EMNA guarantee that AI platforms will recommend our brand?
No. EMNA cannot control which brands an AI platform recommends, and publisher campaigns do not purchase placement in AI-generated answers.
We help strengthen the information available about your brand through relevant content and publisher activity. Our commitment is to a managed programme with clear deliverables, visibility reporting and ongoing optimisation
Ready to improve your place in AI answers?
Discover how EMNA can turn brand and visibility insights into publisher campaigns.