UNDERSTAND YOUR VISIBILITY
Market Intelligence
See where your brand appears in AI-generated answers, how you compare with competitors and which prompts, sources and topics are shaping your visibility.
Perplexity
Network of 180,000+ publishers
- KEY CAPABILITIES
Understand what is driving your AI visibility.
AI share of voice
Measure how often your brand appears in AI-generated answers and compare your visibility directly with competitors.
Prompt-level analysis
Explore the answers generated for priority prompts and understand when, where and how your brand is mentioned.
Source and citation intelligence
Identify the domains, publishers and individual URLs being referenced within AI answers.
Cross-platform comparison
Compare performance across ChatGPT, Gemini and Perplexity to see how visibility differs between AI platforms.
See the signals shaping every AI answer.
Move beyond a headline visibility score with a detailed view of the prompts, sources, entities and themes influencing how your brand appears.
Prompts
Track the questions that matter most to your audience and see how responses change across AI platforms
Responses
Review the answers generated for each prompt, including brand mentions, positioning and sentiment.
Sources and domains
Discover which publishers, websites and pages are most frequently cited across relevant answers.
Sources and domains
Understand the brands, products and organisations most strongly associated with your category.
Key entities
Identify the recurring subjects shaping AI conversations and uncover opportunities your brand could own.
From setup to actionable insight.
Configure your analysis
Add your brand, define the market, select persona and enter the keywords you want to explore.
Choose your AI platform
Select the model ChatGPT, Gemini or Perplexity, & set the number of prompts.
Review your prompts
Generate and refine the questions most relevant to your audience.
Analyse your visibility
Run the analysis to see where your brand appears and which sources are cited
- YOUR PERSONALISED OUTPUT
Get a complete view of your AI visibility.
- Overall AI share of voice
- Competitor visibility comparison
- Prompt-level responses
- Brand mentions and sentiment
- Cited sources and domains
- Key entities and topics
- Performance by AI platform
- FROM INSIGHTS TO ACTION
Turn visibility gaps into opportunities.
Use Market Intelligence to identify the prompts, topics and sources where your brand is underrepresented, then turn those findings into content and publisher campaigns through the wider EMNA platform.
Explore other platform features.
Regenerative Score
Partner Campaigns
Discover what is shaping your AI visibility.
See how your brand compares, where the gaps are and where to focus next
Support
FAQs
Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.
How does EMNA benchmark our brand’s current AI visibility?
EMNA’s Market Intelligence analyses answers generated for selected prompts to show where your brand appears, how it compares with competitors and which sources are cited.
The analysis can break down visibility by AI platform and identify the brands, products and features discussed in the responses. This provides a starting point for investigating where your brand is present, absent or appearing behind competitors.
The benchmark describes the answers included in the analysis. Its meaning depends on the prompts, platforms and scope selected; it does not represent every customer conversation or every answer an AI platform produces.
How does EMNA choose the prompts to monitor?
EMNA develops priority prompts around your category, products, audience and commercial objectives. We agree questions that reflect the decisions you want to influence, including discovery and comparison questions that do not already name your brand.
For a flower retailer, these might cover general recommendations, birthday delivery, a specific budget or same-day availability. Each question represents a different information need and may reveal different competitors or sources.
We distinguish the selected keywords and themes from the actual prompts used for analysis. If the prompt set changes, results should be compared with that change in mind.
What is the difference between AI Share of Voice, visibility and answer position?
These measures describe different aspects of your presence in monitored answers.
AI Share of Voice expresses your brand’s share within the brand mentions counted by the analysis. Visibility describes how consistently your brand appears across the responses being assessed. Answer position describes where it appears within those answers.
A brand can appear in several responses while accounting for a relatively small share of all the brands mentioned. It can also appear frequently but lower down a list of recommendations.
EMNA considers these measures together. The reporting scope and counting method matter, so the figures should be interpreted alongside the selected prompts, platforms and competitors.
Can EMNA identify the publishers and content cited in AI answers?
Yes. Market Intelligence identifies cited websites and specific URLs within the analysed responses, alongside citation and visibility information.
This helps the team investigate the pages associated with your priority questions. A comparison article, for example, may reveal which product facts or selection criteria are being discussed when competitors appear.
The report can also identify sources associated with EMNA’s network, providing a starting point for exploring activation opportunities. A network connection does not mean every site or page is available for a campaign; suitability and participation need to be established.
Citations show sources referenced in the observed answers, rather than every factor behind the recommendation.
How do Market Intelligence findings shape our campaign?
EMNA’s team interprets the findings and translates relevant opportunities into content recommendations and publisher briefs.
For example, if your brand appears for general category questions but is absent from budget-specific answers, we can investigate whether the cited content provides information about pricing, additional costs or suitable product options that your existing coverage lacks.
That finding can guide the subject of a campaign, the evidence required in a brief and the type of publisher to approach. We review subsequent answers and citations to inform further work.
You receive the findings through reports and review calls as part of EMNA’s managed service.