THE EMNA AI VISIBILITY TOOL
See where your brand appears in AI answers and how to influence it.
EMNA AI brings AI share of voice, market intelligence, content creation and publisher activation into one platform, helping you understand what drives visibility and take the right actions to improve it.
Network of 180,000+ publishers
- BENCHMARK YOUR BRAND
Your Regenerative Score
Benchmark your brand against competitors across 12 key AI pillars. Uncover where you lead, where you fall behind and the strategic actions that can strengthen your position.
- UNDERSTAND YOUR VISIBILITY
Market Intelligence
Measure your AI share of voice across ChatGPT, Gemini and Perplexity, then explore the prompts, sources, citations and themes shaping how your brand appears.
- ACTIVATE THE RIGHT PARTNERS
Partner Campaigns
Launch GEO campaigns through EMNA’s network of relevant media and content partners, then track live placements, campaign progress and the resulting change in AI share of voice.
SEE HOW AI DESCRIBES YOUR BRAND TODAY.
Understand your AI share of voice, and the actions most likely to improve your visibility.
Support
FAQs
Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our friendly team.
What does EMNA do?
EMNA helps brands understand where and why they appear in AI-generated answers, then take action to improve their visibility.
Our proprietary technology brings together three connected capabilities. Regenerative Score benchmarks your brand against its competitors. Market Intelligence tracks how brands and sources appear across priority AI questions. Partner Campaigns turns those findings into publisher-led content and measures what happens after it goes live.
EMNA is delivered as a fully managed AI visibility and publisher campaign service. Our team handles the analysis, strategy, content process, publisher activation and reporting, working closely with your brand throughout.
Do clients get access to the EMNA tool?
No. EMNA is not a self-service platform and clients do not receive a login. It is a fully managed AI visibility and publisher campaign service, powered by our proprietary technology.
Our team uses the tool to assess your brand, monitor priority questions, identify opportunities, manage publisher campaigns and measure changes in visibility. We present the findings through tailored reports and review calls, showing you the tool where it helps explain the results.
Your team remains involved in setting objectives and approving the strategy and content. EMNA manages the technology and handles the day-to-day delivery.
How are the different EMNA features connected?
The three features support one continuous process.
Regenerative Score assesses how your brand compares with its competitors across the areas that influence its position in AI-led discovery.
Market Intelligence then shows what is happening within AI-generated answers, including which brands appear, the questions they appear for and the sources being cited.
Partner Campaigns turns those insights into action. We identify the right content opportunities, activate relevant publishers and track changes in visibility once the content is live.
The results feed back into the next stage of analysis, helping us refine priorities as AI answers change.
Which AI platforms does EMNA monitor?
EMNA currently analyses visibility across leading AI platforms, including ChatGPT, Gemini and Perplexity.
The same question can produce different answers depending on the platform, prompt or context. Monitoring several platforms gives a more reliable view of where your brand is appearing, which competitors are being recommended and which sources are shaping those answers.
Each programme is built around an agreed set of platforms, markets, competitors and priority questions. It does not attempt to capture every possible AI-generated response.
How does EMNA help improve AI visibility over time?
We begin by establishing a baseline across your agreed questions, competitors and AI platforms. This shows where your brand is visible, where competitors are performing more strongly and which sources are being cited.
We then identify the most relevant content gaps and publisher opportunities. These findings inform recommendations for your existing content as well as publisher campaigns managed by EMNA.
Once activity is live, we continue to track AI Share of Voice, brand appearances, competitor visibility and cited sources. Because AI answers change frequently, we look for patterns over time rather than drawing conclusions from a single response.