FOR Brands
Be the brand AI recommends.
EMNA helps brands understand where they are winning and losing in AI discovery, turning those insights into the content and partner activity needed to improve visibility.
Network of 180,000+ publishers
START WITH THE RIGHT QUESTIONS
See how AI recommends your brand and how to improve it
Are we part of the consideration set?
See whether your brand appears when consumers ask AI for product advice, comparisons and category guidance.
Why are competitors being recommended instead?
Understand the content, reputation signals and source citations that give competitors an advantage. Use your Regenerative Score to benchmark where their authority is stronger.
Where should we focus first?
Prioritise the categories, audiences, markets and high-value prompts where improving visibility can have the greatest commercial impact. Focus investment where it is most likely to change the answer.
What content is missing?
Identify the questions your brand needs to answer, the content gaps to address and the third-party sources that can strengthen your authority.
Is our activity actually working?
Measure how content, PR, and publisher activity changes your AI share of voice over time. See what is improving visibility, what is not, and where to optimise next.
BUILT AROUND YOUR GROWTH OBJECTIVES
Apply EMNA to the growth opportunities that matter most
Launch a new product
Add your brand, define the market, select persona and enter the keywords you want to explore.
Defend market share
See where competitors are gaining ground and address the content, authority and publisher gaps giving them an advantage.
Enter a new market
Compare how your brand appears across markets, audiences and prompts, then build a more locally relevant visibility strategy.
Own a category
Identify the high-value prompts shaping consideration and increase your presence across the answers that matter most.
Change LLM brand perception
Understand how AI currently describes your brand and strengthen the external signals supporting the positioning you want to own.
BUILT FOR TEAMS ACROSS THE BRAND
Give every marketer a clearer view of AI discovery.
Brand & Marketing
Understand how AI represents your brand and where positioning needs to be strengthened.
Insights & Strategy
Benchmark competitors, categories, audiences and markets through a new layer of discovery intelligence.
SEO & Search
Extend your search strategy beyond traditional rankings into the prompts, citations and sources shaping AI answers.
Media, Affiliate & Partnerships
Identify and activate the publishers most relevant to the signals shaping your AI visibility.
Content
Prioritise content around real visibility gaps instead of creating more content without a clear purpose.
Move from insight to action that improve your visibility
Market Intelligence
Regenerative Score
Partner Campaigns
GET STARTED
Ready to compete in AI Search?
Book a demo to see where your brand appears today and the opportunities most likely to strengthen your AI visibility.
Support
FAQs
Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our friendly team.
How does EMNA help brands improve their AI visibility?
Many AI visibility tools show brands where they appear. EMNA also helps them act on what the data reveals.
We identify the questions that matter to your customers, show which brands and sources are currently being surfaced, and pinpoint the gaps preventing your brand from appearing more often. These insights inform both owned-content recommendations and publisher campaigns.
As part of the NYORDA group, EMNA can activate those campaigns through an established network of more than 180,000 publishers, built through Tradedoubler over 25 years. This connects AI visibility intelligence directly with the content and distribution needed to act on it.
Which brands is EMNA designed for?
EMNA is designed for consumer-facing brands whose customers use AI to research products, compare options and make buying decisions.
It is particularly relevant to established brands operating in competitive categories, across multiple products or markets, where appearing for the right questions can influence consideration and sales.
A programme can support a specific objective, such as launching a product, entering a new market or defending visibility in an established category. The scope is built around your commercial priorities rather than applying the same approach to every brand.
Can EMNA work alongside our existing SEO or marketing team?
Yes. EMNA is designed to complement your existing SEO, brand, PR, media and content activity.
Your team brings knowledge of the brand, products and commercial priorities. EMNA provides the AI visibility analysis, competitor intelligence and publisher activation needed to turn those priorities into a focused programme.
We agree responsibilities at the outset and work with your existing teams or agencies where needed. EMNA handles the heavy lifting while making sure recommendations support your wider marketing strategy.
How does EMNA decide where we should focus first?
We start with your commercial objective, then use Regenerative Score and Market Intelligence to identify where action is most likely to make a difference.
This includes assessing which customer questions matter most, where competitors have stronger visibility, what information may be missing and which publishers or content formats are most relevant.
The priorities will differ by objective. A product launch may require new category education and third-party coverage, while an established brand may need to address specific questions where competitors are being recommended more often.
We review these priorities throughout the programme as new data and opportunities emerge.
How does EMNA measure whether our visibility is improving?
EMNA establishes a baseline before activity begins, then tracks performance across the agreed questions, competitors, markets and AI platforms.
Reporting can include AI Share of Voice, how often and where the brand appears, competitor visibility and the sources cited within AI answers. We also track campaign delivery separately, including whether agreed content has been published and whether campaign URLs begin to appear among cited sources.
This distinction is important. We can show how visibility changes after activity goes live and whether campaign content enters the source set used in particular answers, but no provider can guarantee what an AI platform will recommend. We assess repeated patterns over time and use those findings to guide the next stage of activity.