ACTIVATE YOUR AI VISIBILITY STRATEGY
Partner
Campaigns.
Turn AI visibility opportunities into partner campaigns, with the intelligence to brief the right content, activate relevant partners and measure the impact once it’s live.
Network of 180,000+ publishers
Create, activate and measure publisher campaigns
FROM INSIGHT TO CONTENT
Give publishers the intelligence to create content that can influence AI discovery
EMNA brings together the signals identified through Market Intelligence and turns them into actionable content recommendations.
Priority prompts
Focus briefs around the questions where your brand has the strongest opportunity to gain visibility.
Campaign context
Give publishers the relevant products, proof points and brand information they need to understand the opportunity.
Content opportunities
Identify topics and information gaps that could strengthen your presence in AI answers.
Editorial control
Publishers decide how the content is researched, written and presented.
From brief to live campaign.
Identify the opportunity
Use EMNA insights to find the topics, prompts and sources where your brand can gain visibility.
Build the publisher brief
Turn insights into a clear brief with priority topics, prompts, brand context and AI optimisation guidance.
Activate publishers
Partner with relevant EMNA publishers to create content aligned with their editorial standards.
Measure the impact
Track changes in AI visibility, Share of Voice, competitive position and cited sources.
See how your activity is changing AI visibility.
Monitor campaign delivery and performance from one place, with a clear view of both the content activated and its impact across AI-generated answers.
Explore other platform features.
Regenerative Score
Market Intelligence
GET STARTED
Get AI optimised content live with the right publishers.
Use EMNA to brief, activate and measure content across a relevant publisher network built around your visibility goals.
Support
FAQs
Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our friendly team.
How does EMNA turn brand and AI visibility insights into publisher campaigns?
EMNA combines relevant findings from Regenerative Score and Market Intelligence with your campaign objectives to identify content priorities.
The brand assessment may highlight a weakness in how your offering is explained. Market Intelligence can show which questions your brand is missing from and the sources being cited. Our team uses those findings to develop briefs and approach suitable publisher partners.
For example, a buying guide could address a comparison question with verified information about product suitability, pricing and limitations. Once the agreed content is live, EMNA monitors relevant answers and citations to guide further activity.
How does EMNA choose the right publishers for our brand?
EMNA selects publishers around your category, intended audience and the information the campaign needs to communicate.
We examine relevant sources identified through Market Intelligence and consider publishing opportunities across our network. A suitable partner needs a credible connection to the subject and a format that can address the question properly.
A specialist publication may suit a detailed product comparison, while a lifestyle publisher may be appropriate for occasion-led advice. Selection depends on the campaign rather than audience size alone.
Existing citations and network relationships help inform the process, but neither guarantees that new content will be included in an AI answer.
What types of content can a Partner Campaign include?
Partner Campaigns can include buying guides, product comparisons, category articles and other editorial formats suited to the publisher and audience.
The content should provide information that helps someone make a decision. A comparison needs consistent facts across the options. A buying guide should explain the criteria that matter. An occasion-led article can help readers identify suitable products for a specific need.
EMNA translates priority questions and content gaps into briefs, including the information and supporting evidence required. The objective is relevant, useful coverage that can contribute to your wider AI visibility strategy.
Who creates and approves the content, and what editorial control do publishers retain?
EMNA and our publisher partners manage content development and AI optimisation, with all campaign content agreed and approved by your brand before publication.
This close collaboration is central to EMNA’s approach. We work with you to understand your products, positioning and the message you want to communicate, then turn those inputs into briefs informed by AI visibility insights.
Publishers bring their subject expertise, audience knowledge and editorial judgement. They retain editorial control within the agreed campaign brief, while your team reviews the content for factual accuracy and brand alignment.
The result is content developed for real readers, supported by accurate information and structured to address relevant AI search questions. EMNA coordinates production, revisions and approval, combining your brand knowledge with publisher expertise while managing the day-to-day work.
How does EMNA measure publisher campaign performance?
EMNA tracks changes in your brand’s AI Share of Voice, competitor position and cited sources throughout the campaign, linking those findings back to the content and publishers activated.We establish a visibility baseline before activity begins, then monitor how your brand’s presence develops as content goes live. By tracking campaign URLs within cited sources, we can identify where activated content appears in AI answers and examine how your brand is mentioned or recommended.
Our team brings these findings together in regular reporting, showing progress against your starting position and highlighting which publisher content is contributing to your presence in AI answers. We use that insight to refine content, prioritise publisher opportunities and guide the next phase of activity.